True Fiction is all about lashes, lips, liners, lacquers and little luxuries.  Headquartered in Vancouver, Canada, True Fiction is committed to bringing cruelty-free, professional, cost-savvy and utterly fabulous products to the beauty scene.

True Fiction was chosen for our namesake as we felt it thoughtfully captured the essence of beauty. 'True' or in other words, what is real, and 'Fiction' reflecting the imaginary. From social media to the catwalks we take our inspiration from every medium imaginable. These same platforms also provide inspiration and allow you to create and tailor any look to reflect your personality.  You can choose to tell any story you wish through visual expression all while still being true to yourself.  

Our creative team, Tristan Taylor, is named after the daughter and godson of one of the founding members of the brand.  Curators of beauty, the Tristan Taylor team scours the globe for the latest and upcoming trends, formulations and colour palettes to incorporate them into something fantastic for you!  

So go ahead, be uncompromising, be unwavering, be inspired and most importantly, be yourself.

Truly Yours,

True Fiction