Welcome to True Fiction — where beauty is a story only you can tell.

We blend the real with the imagined to help you rewrite your reality—with clean, bold, and uniquely you products.

Proudly Canadian and powered by global innovation, True Fiction was created to make beauty effortless, expressive, and entirely your own. Whether you're refining your everyday routine or trying something unexpected, we believe makeup should perform—and inspire play.

True Fiction is for the dreamers, the doers, and the unapologetically original. For those who see beauty not as a standard—but as a story. No rules. No limits.

What’s your story? Let’s write it together.