Ice Princess, a clear balm, mint flavoured.

A skincare-inspired lip balm that delivers sheer, buildable tint and juicy hydration in every swipe.

Packed with jojoba seed oil, shea butter, and vitamin E — this isn’t just balm, it’s balm but better.

Available in a range of shades that flatter, glide, and feel like your lips' new obsession.

She's lightweight. Non-sticky. Slightly addictive.
Made to nourish like skincare and wear like your go-to gloss.

Vegan. Cruelty-free. Drugstore-priced — but don’t call her basic.