{"title":"NEW","description":"\u003cp\u003eFresh additions, new favourites, and the latest from True Fiction. Explore our newest launches — thoughtfully designed for effortless wear, modern textures, and everyday beauty routines with a little edge.\u003c\/p\u003e","products":[{"product_id":"just-juicy-balm-but-better","title":"Just Juicy Balm. But. Better.","description":"\u003cp data-start=\"247\" data-end=\"349\"\u003eJust Juicy, a sheer buildable light pink. Watermelon flavoured and scented.\u003c\/p\u003e\n\u003cp data-start=\"247\" data-end=\"349\"\u003e\u003cspan\u003eA lip balm that delivers sheer, buildable tint and juicy hydration in every swipe. 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Lightweight, non-sticky, and made for everyday wear with the comfort of a balm and the finish of your go-to gloss.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"356\" data-end=\"461\"\u003ePacked with jojoba seed oil, shea butter, and vitamin E — this isn’t just balm, it’s \u003cem data-start=\"441\" data-end=\"458\"\u003ebalm but better\u003c\/em\u003e.\u003c\/p\u003e\n\u003cp data-start=\"468\" data-end=\"559\"\u003eAvailable in a range of shades that flatter, glide, and feel like your lips' new obsession.\u003c\/p\u003e\n\u003cp data-start=\"627\" data-end=\"739\"\u003eShe's lightweight. Non-sticky. Slightly addictive.\u003cbr data-start=\"671\" data-end=\"674\"\u003eMade to nourish like skincare and wear like your go-to gloss.\u003c\/p\u003e\n\u003cp data-start=\"746\" data-end=\"811\"\u003eVegan. Cruelty-free. 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